Sustainability
We stand behind the sustainability of our products and believe in long-lasting and responsibly made garments. But our sustainability policies go beyond how our clothes are made; they also apply to our camaign productions or who we work with.
INKS
We use water-based pigment inks which are free from heavy metals, formaldehyde, and other harmful substances, and are GOTS-certified (Global Organic Textile Standard).
FABRICS
Our shirts, sweaters and tote-bags are made from 100% organic cotton and are GOTS-certified (Global Organic Textile Standard).
They are also proudly PETA-approved, meaning that they are made from 100% vegan materials with no ingredients of animal origin, nor tested in animals.
PRODUCTION
The production of our garments comply with the highest standards such as GOTS (Global Organic Textile Standard) by Control Union CU 819434 and STANDARD 100 by OEKO-TEX®.
PACKAGING
We ship our clothing in the Be Good bags, sturdy shipping bags made of 135-gram recycled kraft paper, a sustainable alternative to plastic shipping bags.
FEWER RETURNS
We aim to keep unnecessary returns to a minimum. That’s why, alongside detailed size charts, we show our garments on real models to give you a clearer idea of the sizing and fit before you order.
DESIGN PROCESS & COLLECTIONS
Our design process is thoughtful and slow. Each collection starts with a narrative and a vision, and every graphic is either developed in-house or created in collaboration with independent designers and illustrators. Before a design is approved, it often goes through several rounds of development until we arrive at the final piece.
We currently release two main collections a year, stepping away from the fast pace of the traditional fashion cycle. This gives us time to develop each collection properly — from the story and visual direction to the individual pieces that bring it to life.
CAMPAIGN PRODUCTIONS
We try to keep our productions thoughtful too. Whenever possible, we travel to shoots by train, public transport or bike, and we aim to keep unnecessary travel to a minimum. We encourage our models to travel by public transport too. Food served on set is always vegan.
VEGAN CREATIVE NETWORK
We aim to collaborate with as many vegan creatives as possible across the brand, from designers to photographers, filmmakers, models and content creators. Beyond making streetwear, we want this brand to create opportunities for people who share the same values.
